STUDI MOBILE COMMERCE DI BANDAR LAMPUNG

نویسندگان

چکیده

The online shopping process in Bandar Lampung is facilitating by mobile commerce shopping. factor of using has never been analyzed based on the public perception Lampung. This research discusses mobile-commerce UTAUT2 model with Perceived Risk manifestations, namely Security and Privacy Risk. applications were Shopee, Lazada, Tokopedia, Bukalapak, Blibli. purpose this was to determine variable manifestation Risk, which affect use commerce. data analysis method used Structural Equation Modeling (SEM) Partial Least Square (PLS) approach. total number respondents obtained 183 respondents. tested 373 data. results from factors that most influence behavioral intention behavior a habit.

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ژورنال

عنوان ژورنال: Jurnal komputasi

سال: 2021

ISSN: ['2541-0296', '2541-0350']

DOI: https://doi.org/10.23960/komputasi.v9i1.2741